In a dynamic, digital world, brands tend to evolve frequently and in subtle ways. Brand Ensemble harnesses the power of digital transformation, enabling you to easily craft and publish current brand guidelines to a web-based portal using our built-in content management system. Present your stakeholders with guidance that’s always up-to-date, consolidated and accessible, with built-in tools that enable them to build consistent communications that extend the value of your brand.
Every on-brand marketing piece your team creates represents an investment of money and time. Brand Ensemble enhances the value of your efforts with a built-in digital asset management platform that centralizes your work and lets you repurpose your best creative rather than wasting resources recreating it. Improve accessibility by leveraging metadata to tag and categorize your files in a manner meaningful to your organization and agency partners. Reduce the risk of losing work in email attachments and USB drives, and embrace the return on investment that comes from shifting your team’s attention away from searching for old concepts, to composing new ones.
Licensed and commissioned digital assets require specialized management. Brand Ensemble does all the administration for you, with built-in digital rights management. Visual assets are tagged with comprehensive usage guidelines, enabling your team to create great work without any lingering questions. Subscribed users receive notifications when the rights on managed materials in use are due to expire, substantially reducing the risk of legal and financial penalties associated with infringement.
Logos and word marks are the most prominent visual representations of your brand—and often, the most misused. Brand Ensemble’s logo selection tool ensures consistency, through self-service functionality designed to save time and guide users to standards-appropriate treatments and guidelines. Presentation matters, so we ensure your stakeholders are provided with the correct file formats, color combinations and visual standards for the mediums they work in. The result is a creative team free to build amazing work and brand managers who find it easier to enforce exacting visual standards.
Ensuring that every communication adheres to standards is fundamental to the maintenance of brand value. Brand Ensemble’s approval workflow centralizes your review process, enabling your team to collaborate, improve and finalize creative on a common platform. Brand reviews are streamlined, with submissions routed to relevant stakeholders according to your unique processes. Brand managers are kept informed through reports with detailed metrics that demonstrate creative team efficiency, as well as identify teams requiring reinforcement in adhering to your brand guidelines.
In building and maintaining a strong brand representation, ongoing consistency and strict adherence to guidelines is essential. Using a custom app paired with Brand Ensemble, your team can photograph and catalog depictions of your brand as it’s used in the field. Results are sorted by date, submitter or visual application type, and can even be layered on a Google Map using associated location data. Your team is empowered to show progress in consistent brand execution over time, require dealers, vendors and third parties to submit to regular auditing, and even spot-check your brand as it is encountered throughout their day.
Your best designers and agencies should be freed from the mundane to create their most compelling and powerful work. Brand Ensemble’s ad builder achieves just that by automating the routine and liberating your best creators. Pre-approved templates for print and digital advertisements, guided by your brand standards, are made available for users to populate with copy and imagery. Customizations can be easily made by the end user, but within bounds that you control. The final product can be submitted for brand approval, or exported in a variety of print and digital-ready formats.
Large brand and marketing teams have a complex structure with many layers, which is why we’ve set up Brand Ensemble with customized role-based permissions. Roles can be set up for teams of any size, with dependencies that determine the presentation of your brand portal to end users, giving you control of what content your audiences can access. You can control permissions directly using built-in account management features, or have us seamlessly tie Brand Ensemble to your organization’s existing single-sign-on system. However you decide to manage users, you’re in total control over your brand and its assets.