Platform evaluation worksheet

We’ve broken down the essential requirements you should come to expect out of modern brand asset management software. Divided into 11 different categories, the worksheet makes a head-to-head comparison between Brand Ensemble and the competition and helps guide brand managers to a more informed decision on an important long-term partnership.

Platform evaluation worksheet

Brand guidelines template

If your organization isn’t quite ready for Brand Ensemble, or you’re a freelancer or student in the marketing space, we’ve assembled a comprehensive brand guidelines template for your personal or commercial use. The rules governing the presentation of a brand — positioning, attributes and visual appearance — are all defined with placeholder content to provide context. Download the guidelines below in either PDF or Adobe InDesign format for use as a template in the creation of your own brand guidelines.

Brand Guidelines Template

Identity guidelines checklist

Your brand identity appears in so many places that it can be difficult to keep track. We use this handy checklist, based on 40 years of experience in creating identity programs, to guide our clients. Your organization may not use all these items or may have a few additional ones not shown here. Either way, we think you’ll find this to be a great starting point.

Identity Guidelines Checklist

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Genesee & Wyoming Inc.
Travelers Insurance
CFA Institute